Using zero-waste garment construction and design activism themes to create an awareness campaign, highlighting the issue of waste in the fast fashion industry. Controversial placement of print shows the 15% of fabric, which is usually discarded at the pre-consumer stage, as an invaluable section to the garment, creating a talking point and gaining consumer attention.
Taking inspiration from street art, creating themes of phenomenology through repetition of pattern and print, the campaign looks to educate consumers through a design activism conversation starter. Using Construction as a visual source and exploring sustainable garment construction techniques.
